Much like FOK and The McDougall Program, Rip is introduced to the families and prepares them for the change they will experience. The refrigerator and pantry are open and foods that make up the “standard American diet” or SAD are removed. The families are introduced to reading the nutritional facts, as opposed to the label to see what they are eating. A trip to the local market for vegetables and a little education make these families eager to see what flavorful recipes Rip can cook up.